Strategy planning for non-profits –
The Fifth Conjunct Partner Series Event
If you have been following some of the work we have been doing at Conjunct, you know a little about our partner series event. In October 2016, we ran the very first event for our non-profit partners on Marketing. On 28th September 2017, we held our fifth event on Strategy Planning for Non-Profits. A lot of us are aware of how non-profits and social enterprises sometimes lack the know-how, skill sets and resources to invest in an excellent strategic planning process. Hence, we brought together two experienced professionals from the consulting world to share their knowledge in this crucial area. You can view the entire schedule of the event here. The event was attended by 50 participants from about 35 social good organisations in Singapore.
Part 1: Pre-Event Survey Findings
One of the core parts of our event series is to encourage networking and peer-learning. To help that, Natalie Kennedy, Vice President – Corporates & Institutions, shared some precious insights about the general trends on Strategy Planning amongst the non-profits in Singapore. Some of the highlights were:
- Of the 150+ projects that we have done at Conjunct, 63% have been in the area of Strategy Planning, indicating the highest need for support in this area.
- Close to 50% of the non-profits do their formal strategic planning process every year.
- 45% of the non-profits experienced the two challenges – 1. Finding alignments while creating the strategic plan and 2. Getting all the stakeholders on board with the plan.
Part 2: A framework for Strategy Planning for non-profits
Sebastien Lamy, Director at Bain and Company, gave a very insightful and useful half an hour talk addressing the areas on – 1. How does one define strategy and what’s most important 2. A typical strategic planning process and how to work on each stage of the process and finally, 3. Deep diving into the BAIN strategy pyramid framework. Some key learnings and takeaways that the audience had from this talk were:
- The two most important things to note in any definition of Strategy are: FOCUS and ACTION ORIENTED outcomes from the strategy.
- The difference between the mission statement (which is very inspiring, larger than life, but vague) and the intended impact statement (which is a lengthy but precise statement covering the target audience, geography we serve and metrics we will measure in our outcome).
- The strategic planning process itself is broken down into – 1. Scoping (external scan and situation) 2. Solutioning (broad ideas and solutions, including high-level actions) and 3. Planning (detailed work plan, budgets, KPIs and action plans).
100% of the audience members agreed that Sebastien’s talk was beneficial and helpful.
Part 3: Setting up for successful strategy execution
Eugene Chang, Senior Principal, Korn Ferry Hay Group and a professional volunteer of Conjunct (since 2015) spent 50 mins speaking about and answering questions on how non-profits can set themselves up for the successful execution of strategy. His talk covered the FAT framework. FAT stands for Focus, Alignment and Temperature. With an activity to kick off his talk and some excellent anecdotal references, made even a serious topic like this very relatable and digestible. Some of the key insights from Eugene’s talk were:
- If an organisation did nothing else (like adding resources, new programmes, etc.) but simply made sure that everyone involved is aligned with the strategy and action plans, the outcome would automatically increase by 30-40%. Non-alignment is a significant cause of unsuccessful strategy execution.
- The leader in the non-profit or the social organisation can make or break the success of strategy execution.
- The relationship between the leadership style that one adopts and how that affects the “Climate Dimensions,” i.e. the way that the team works and the culture gets formed. This formed the “T” in the FAT framework, the temperature.
100% of the audience members also agreed that Eugene’s talk was beneficial and helpful.
We know that most of the people in the audience took away something meaningful from this event. We sincerely hope that the knowledge shared by the speakers stay with our partners and continue to be of use to them, as they look at their strategic planning process.
We would also like to thank the Lifelong Learning Institute, for the sponsorship support for this event.
We will be planning the next event in our partner series soon! If you would like to be included in our mailing list, get a copy of the presentations made at the event, would like to be a speaker or contribute in any other way, please do drop us a line at firstname.lastname@example.org. Hope to see you at our next event! To learn more about our projects – please visit here.